Marketing Genius is a series created by BuzzFarmers to give virtual high fives to anyone who develops a unique (and brilliant) marketing idea worth talking about. One of the most disturbing moments (of many) in the recently released Fed Up – a scathing documentary about the role of sugar in the rise of obesity in the […]
Marketing Genius: Marriott Joins Publishing Brands With Multiplatform Content
Marketing Genius is a series created by BuzzFarmers to give virtual high fives to anyone who develops a unique (and brilliant) marketing idea worth talking about. Is Marriott the first company to pivot into content marketing and publishing? No way. Are they the first hotel chain to do so? Not necessarily, depending on your definition. […]
Marketing Genius: Exo’s Cricket Flour Power
Marketing Genius is a series created by BuzzFarmers to give virtual high fives to anyone who develops a unique (and brilliant) marketing idea worth talking about. A few months back, we all arrived early at the BuzzFarmers office – a cosmic occurrence in and of itself – to find a mysterious package sitting at our […]
Marketing Genius: The CVS Rebranding Strategy
Marketing Genius is a series created by BuzzFarmers to give virtual high fives to anyone who develops a unique (and brilliant) marketing idea worth talking about. It’s not often that we shout out major corporate chains, but sometimes we gotta give credit where credit’s due. And since this company is our neighbor and a crucial […]
Marketing Genius: San Francisco’s ForageSF Knows Storytelling in Business by Heart
Marketing Genius is a series created by BuzzFarmers to give virtual high fives to anyone who develops a unique (and brilliant) marketing idea worth talking about. During our recent work retreat in North Conway, N.H., our team hiked through the forest near Diana’s Baths. During the trip, my coworker Chris pointed out all of the mushrooms […]