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October 20, 2014 By Shawn Badgley

Marketing Genius: Tools for Peace and Marketing to Young People

marketing to young people

Marketing Genius is a series created by BuzzFarmers to give virtual high fives to anyone who develops a unique (and brilliant) marketing idea worth talking about. One of the most disturbing moments (of many) in the recently released Fed Up – a scathing documentary about the role of sugar in the rise of obesity in the […]

Filed Under: Marketing Genius Tagged With: BuzzFarmers, marketing to young people, Tools for Peace

October 7, 2014 By Shawn Badgley

Marketing Genius: Marriott Joins Publishing Brands With Multiplatform Content

Marketing Genius is a series created by BuzzFarmers to give virtual high fives to anyone who develops a unique (and brilliant) marketing idea worth talking about. Is Marriott the first company to pivot into content marketing and publishing? No way. Are they the first hotel chain to do so? Not necessarily, depending on your definition. […]

Filed Under: Marketing Genius Tagged With: BuzzFarmers, publishing brands

September 29, 2014 By Shawn Badgley

Marketing Genius: Exo’s Cricket Flour Power

Marketing Genius is a series created by BuzzFarmers to give virtual high fives to anyone who develops a unique (and brilliant) marketing idea worth talking about. A few months back, we all arrived early at the BuzzFarmers office – a cosmic occurrence in and of itself – to find a mysterious package sitting at our […]

Filed Under: Marketing Genius Tagged With: BuzzFarmers, cricket flour, exo cricket flour

September 9, 2014 By Shawn Badgley

Marketing Genius: The CVS Rebranding Strategy

Marketing Genius is a series created by BuzzFarmers to give virtual high fives to anyone who develops a unique (and brilliant) marketing idea worth talking about. It’s not often that we shout out major corporate chains, but sometimes we gotta give credit where credit’s due. And since this company is our neighbor and a crucial […]

Filed Under: Marketing Genius Tagged With: BuzzFarmers, cvs quits smoking, rebranding strategy

August 27, 2014 By Erin Ollila

Marketing Genius: San Francisco’s ForageSF Knows Storytelling in Business by Heart

Marketing Genius is a series created by BuzzFarmers to give virtual high fives to anyone who develops a unique (and brilliant) marketing idea worth talking about. During our recent work retreat in North Conway, N.H., our team hiked through the forest near Diana’s Baths. During the trip, my coworker Chris pointed out all of the mushrooms […]

Filed Under: Marketing Genius Tagged With: storytelling in business

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