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June 19, 2013 By Amanda MacArthur

An Open Letter From a Small Biz to Customers Who Want Discounts

Today I saw this open letter on Facebook from Rob Babigian, Owner of Wharf Clothing in Wares to some of his, let’s say, thrifty customers, I thought it was worth sharing and thinking deeply about.

Filed Under: Marketing Genius

December 7, 2012 By Amanda MacArthur

What an AWESOME Bakery Marketing Strategy!

Illustrated by David Flanagan ‘Tis the season for good karma, right? It’s almost like we think our “goodwill” budget expires at the end of the year, and so we all rush to do good deeds by the end of the month. With this whole Mayan thing going on, I wonder if good deeds are up by […]

Filed Under: Marketing Genius Tagged With: bakery marketing, bakery marketing strategy

December 15, 2011 By Patrick Hughes | @PackHughes

Marketing Genius: Heineken’s BeerFriender Facebook Promotion

Marketing Genius is a series created by BuzzFarmers to give virtual high fives to anyone who develops a unique (and brilliant) marketing idea worth talking about. When Heineken took a step back from their holiday marketing and considered that it’d be really easy to tell people to “Drink Heineken” but harder to convince them to actually […]

Filed Under: Marketing Genius Tagged With: heineken beer tender

October 11, 2011 By Amanda MacArthur

Marketing Genius: How Urban Daddy Gets Readers on Every List

UrbanDaddy brings elitism down to the middle class, bringing you exclusive deals that are amazing, always impulsive, and incredibly splurge-worthy. Being on their email list reminds you (daily) of all the wild things you could be doing out from behind your desk, like eating dinner in Vegas at a private chef’s table that dangles 160 […]

Filed Under: Marketing Genius

October 5, 2011 By Amanda MacArthur

Marketing Genius: AppSumo’s Secret ‘Like’ Button

Marketing Genius is a series created by BuzzFarmers to give virtual high-fives to anyone who develops a unique (and brilliant) marketing idea worth talking about. AppSumo is one of the few “daily deal” emails I look forward to and still subscribe to. In their own words, “This fat-ass Sumo sends you one MASSIVE money-saving deal on tech […]

Filed Under: Marketing Genius

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