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June 30, 2013 By Amanda MacArthur

Birds of a Feather Flock Together … on Twitter

I won’t let you automate your whole feed or fake a verified badge, but recently decided that buying a few followers to launch an account is a pretty good idea

Filed Under: Social Media Marketing Ideas Tagged With: twitter train

June 9, 2013 By Amanda MacArthur

Loyalty: The True Long Tail of Social Media

long tail of social media

Loyalty, the long tail of social media, is more valuable than a one-shot purchase. I could have bought a single pack of marshmallows from Wondermade from a single link they sent out right away. Instead, I bought myself a few boxes a couple months later. Then a month later, I sent out a few boxes more as gifts. For Christmas, I’m thinking about sending them out to clients. All based on a single Instagram photo.

Filed Under: Developing Digital Customer Loyalty, Social Media Marketing Ideas Tagged With: long tail of social media

May 30, 2013 By Amanda MacArthur

All That Twitter Lingo Jazz You Need to Know

This month we cooked up a bunch of Twitter lingo for About.com. I’m putting together a glossary of terms because Twitter is a beehive of jargon that scares people away before they ever really get into it.

Filed Under: Social Media Marketing Ideas Tagged With: twitter lingo

April 12, 2013 By Amanda MacArthur

Why You Want More Twitter Followers (or Do You?)

The main reason people want more Twitter followers is to build credibility. For businesses, it’s a good way to show your reputation. For people, especially those looking for a job in social media, it’s a way to prove influence.

Filed Under: Social Media Marketing Ideas

December 11, 2012 By Amanda MacArthur

How To: Increase Facebook Reach Without Buying “Promoted Posts”

Illustrated by Patrick Yurick Facebook’s biggest fail wasn’t that they asked businesses to pay to increase Facebook visibility, but that they put all fans in a bucket and made them re-establish their loyalty just to see posts from their favorite brands and companies. Businesses hate it, and so do their fans. They signed up for updates, […]

Filed Under: Social Media Marketing Ideas Tagged With: facebook reach, facebook visibility, increase facebook reach, reach on facebook, visibility on facebook

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