Marketing Resources
Browse our catalog of search marketing, video storytelling, editorial planning, copywriting, graphic design, and social media articles written by our in-house experts.
Chicago Tribune on Twitter: The Case Study That Backs Up Engagement
While @ChicagoTribune is ranked 8th in terms of Twitter followers for national newspapers, they actually rank #2 with a more personal account called @ColonelTribune. The @ColonelTribune account is architected to serve the average news-reader and isn't catering to the news junkie that subscribes to newspaper feeds as a replacement to their RSS feed.
Content Recycling 101: How to Bring the SEO Swagger Back Into Old Articles
Refill the SEO juice on your old articles by using a twelve-month plan of content...
Why Grammar Nazis Are the Worst
Your angry tweet about a typo was spelled perfectly and had impeccable grammar, but unfortunately...
Good Content and SEO Can Co-Exist
If you think great content and SEO can’t co-exist, we recommend you think again. I laugh a...
Why You Want More Twitter Followers (or Do You?)
The main reason people want more Twitter followers is to build credibility. For businesses, it’s a good way to show your reputation. For people, especially those looking for a job in social media, it's a way to prove influence.
How to Boost Your Blog Confidence (Or Fake it Until You Make It)
Lead with your blog just as you would in life If you’re a self-loathing blogger,...