Are you using the best blog types for attracting intelligent readers? The Internet is a wild, wild world. It’s massively populated and filled with all varieties of people. Who is it you seek? What kinds of audiences do you want to build with your content? Conventional wisdom would dictate that, if you’re a business operating […]
There’s always a way to incorporate fun blog ideas, even if you think you’re the driest industry out there. Sure, we love the standing desks and our office sheds in the BuzzFarmers office, but my favorite space to work is the repurposed conference table made by the Lorimer Workshop. Why? Because usually, when one person sits […]
A blog post template showing how to use infographics on your company blog, in the way readers want most One thing is always the same at Lantern—no matter what we do, we’re always looking for a way to do it better. This week, we’ve been looking at different blog templates and ideas to find out how we […]
The How-to blog post is for the person or company that has expertise to share. If you’re a business, guess what? You have expertise to share. How-to blog posts are not for serial marketers or false prophets because this type of blog post is about real, legitimate, valuable, high-quality content that you don’t find coming from people without experience.
A few tips on using an interview blog post template to share incredible content. One of my favorite interview series that I work on weekly, happens over at Napa’s Daily Growl. My canine co-worker and I team up to find outstanding office dogs from all over the world, and then we interview them so the […]