Lantern

Content Marketing Adventure Company

SEO Blogging for Business

Your homepage is just a homepage. It's functions are limited. Your blog is different – it can be developed in a way that targets each type of customer in different ways, through hundreds of content campaigns, driving traffic to your blog and products forever. We call this SEO Blogging.

SEO Blogging is art that we're passionate about. This is what we do every day. We’re artisans of content – and marketing that content. Our goal through managing your blog is to humanize your marketing efforts by creating valuable content that drives traffic to your site for years to come.

By

Cool Blog Titles for Company Blogs We Like (and Some We Don’t)

If you’re in charge of creating or managing your company blog, are you using cool blog titles or something boring? Most business people know that creativity is important, but it isn’t necessarily top of mind in all endeavors. After all, business-as-usual and creativity aren’t exactly aligned. Companies started looking at blogs differently once e-commerce and blogging became […]

By

10 Corporate Blogging Guidelines That Will Protect Your Job

Launching or revamping an original content campaign? Start with these corporate blogging guidelines. Anytime you press “PUBLISH” on your business blog’s CMS, there exists the potential for everything from minor issues to catastrophic events. Mistakes, inaccuracies, and typos happen, of course. Links could get broken. Omissions or clumsy phrasing can bruise egos and hurt feelings. With a really bad post, demons […]

By

How to Create a Blog Style Guide That Keeps All of Your Writers in Sync

A blog style guide is the closest thing your contributors can get to operating instructions. “A foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines,” Ralph Waldo Emerson famously said. “Speak what you think now in hard words, and to-morrow speak what to-morrow thinks in hard words again, […]

By

The CEO’s Guide to Corporate Blogging Best Practices

Corporate blogging best practices for CEOs who are sick of throwing money at the wall Magazine editors hate me. To be more specific, online magazine editors. At least they do when they first meet me, because our first meeting typically involves me breaking the news that they’re now marketers. And if they’re not up for the task of […]