Marketing Resources
Browse our catalog of search marketing, video storytelling, editorial planning, copywriting, graphic design, and social media articles written by our in-house experts.
Why Every Startup Should Have a Blog
Illustrated by Sarah Steenland One of my favorite startup stories is of Scott Heiferman, co-founder and...
The Art of Visual Storytelling in Business Blogs
Visual storytelling is new for business. Businesses are used to paying a few bucks for stock photography and calling it a day, but some stock photos, especially the ones that are over-used across the web, can actually take away from your content rather than lifting it up.
Blog Copywriting Tip: Stop Telling People What You’re Selling
Door-to-door salesmen have a few things right. It's hard to say no to someone who's standing on your doorstep with a rusty dodge in your driveway, decorated with a "baby on board" sign. "I'll listen to what this guy has to say," you think, and an hour later you have a brand new vacuum cleaner. Face-to-face sales just work.
The ROI of Restaurant Social Media
A Breakdown of Restaurant Math You Need to Know In order to determine the overhead...
Three Lessons From Managing a Winery on Facebook
It’s a lot of fun to have a Facebook fan base that interacts with your...
Do Your Own Stunts: Social Media Testing is More Fun Than You Think!
Marketing research is invaluable, often free, information. Having a mentor gives you someone to look up to. With eyes glossy and wide with admiration, you decide what you like about each of your mentors and try to instill those positive bits into your character. You follow the words of Regina Spektor and "take the things you like, and try to love the things you took."