Marketing Resources
Browse our catalog of search marketing, video storytelling, editorial planning, copywriting, graphic design, and social media articles written by our in-house experts.
Human Marketing: 10 Ways to Humanize Your Business by Embracing Local Techniques
People often sell products and services better than websites do. That’s why automated systems don’t...
Loyalty: The True Long Tail of Social Media
Loyalty, the long tail of social media, is more valuable than a one-shot purchase. I could have bought a single pack of marshmallows from Wondermade from a single link they sent out right away. Instead, I bought myself a few boxes a couple months later. Then a month later, I sent out a few boxes more as gifts. For Christmas, I'm thinking about sending them out to clients. All based on a single Instagram photo.
All That Twitter Lingo Jazz You Need to Know
This month we cooked up a bunch of Twitter lingo for About.com. I'm putting together a glossary of terms because Twitter is a beehive of jargon that scares people away before they ever really get into it.
Chicago Tribune on Twitter: The Case Study That Backs Up Engagement
While @ChicagoTribune is ranked 8th in terms of Twitter followers for national newspapers, they actually rank #2 with a more personal account called @ColonelTribune. The @ColonelTribune account is architected to serve the average news-reader and isn't catering to the news junkie that subscribes to newspaper feeds as a replacement to their RSS feed.
Has Your Well of Business Blog Ideas Dried Up?
Here are 30+ ways to recycle and reuse content! Every morning, I wake up with...
Content Recycling 101: How to Bring the SEO Swagger Back Into Old Articles
Refill the SEO juice on your old articles by using a twelve-month plan of content...