Content publishers are still wondering whether they should play the short game or go long. It’s an interesting conundrum that we face in the digital world, because some of our audience members only want to consume content quickly. Other audiences want content that’s thorough, similar to what would be found in magazines or newsletters. But […]
Editorial Planning: A Publishing Calendar for Your Posts
Every blog deserves an editorial calendar. This will ensure that you’re publishing content at a steady frequency. It will also help your editorial planning so your best content is ready to run. Once you decide on a schedule, stick to it. Publishing content three to five days each week is always a good idea, because […]
Connecting With Customers Starts With Targeting Your Audience
Title Illustrated by Fahren Feingold “If you want to make an audience laugh, you dress a man up like an old lady and push her down the stairs. If you want to make comedy writers laugh, you push an actual old lady down the stairs.” – Tina Fey From the moment we can string sentences […]
Writer Primer: Why Is SEO Necessary, and Why Do Some Bloggers Resist It?
I love writing. I love it for the the creative aspect, of course. The ability to use words for spreading energy and emotional impact is a powerful gift. Then, there’s sharing information. Learning is a lifelong process, and the knowledge we gain each and every day can change our lives. Is there a better feeling […]
Must Love Collaborating: Find Creatives You Can Work With
Talking to people is a vital part of almost any business, and your creative talent is no exception. But creative people are very different than your sales force. They see the world differently. They have to. In order for them to see the world and transpose that perspective into a palpable new construct, they have […]
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