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September 25, 2016 By Amanda MacArthur

BuzzFarmers is now Lantern!

After six years of questions about the success of our marijuana growing business, we’ve rebranded our content marketing company BuzzFarmers to Lantern. Specifically, Lantern Content Marketing Adventure company. I kid only slightly on the joke about our business model. People asked all the time. When we emerged as BuzzFarmers six years ago, we wanted to […]

Filed Under: Company News

August 10, 2015 By Erin Ollila

Getting to Know Our Newest Editor: Talia Ghazal!

Talia Ghazal recently came on board as our newest BuzzFarmers’s Editor, and boy are we excited to have her on the team. Why? Well, not only is Talia a creative writer who is genuinely interested in learning everything possible about our clients before even beginning the writing process, but – like Jim – she’s incredibly talented […]

Filed Under: Company News Tagged With: Talia Ghazal

August 3, 2015 By Erin Ollila

Getting to Know Our New Community Manager: Jim Almo!

You might remember Jim Almo from his spotlight in one of our #FollowFriday videos. Well, not only does he follow some incredible people on Twitter, but he also gets social media and community building. That’s good news because we’ve on-boarded Jim recently as BuzzFarmers’ first (and only) Community Manager. Here are three important facts you should know about Jim […]

Filed Under: Company News Tagged With: Jim Almo

July 21, 2015 By Amanda MacArthur

What Consumers Want from Digital Magazines

Today Mequoda released their annual Digital Magazine Market Study, a project that we’ve worked on with them for several years. The results from the study are meant to help magazine publishers determine where they should focus their goals when developing their digital magazines. For example, is it worth it to develop a digital replica—a simple PDF version […]

Filed Under: Company News

July 10, 2015 By Jim Almo

The Best Music to Listen to While Writing + a Few Writing Playlists

“The music is not in the notes, but in the silence between.”  – Wolfgang Amadeus Mozart What research and Lantern have to say about the best music to listen to while writing One of my first memories of music is hearing the theme from the Pink Panther, by Henri Mancini. I’ve been a jazz aficionado ever […]

Filed Under: Company News Tagged With: best music to listen to while writing, writing playlists, writing tips

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