Marketing Genius is a series created by BuzzFarmers to give virtual high fives to anyone who develops a unique (and brilliant) marketing idea worth talking about. One of the most disturbing moments (of many) in the recently released Fed Up – a scathing documentary about the role of sugar in the rise of obesity in the […]
Marketing Genius: Marriott Joins Publishing Brands With Multiplatform Content
Marketing Genius is a series created by BuzzFarmers to give virtual high fives to anyone who develops a unique (and brilliant) marketing idea worth talking about. Is Marriott the first company to pivot into content marketing and publishing? No way. Are they the first hotel chain to do so? Not necessarily, depending on your definition. […]
Marketing Genius: Exo’s Cricket Flour Power
Marketing Genius is a series created by BuzzFarmers to give virtual high fives to anyone who develops a unique (and brilliant) marketing idea worth talking about. A few months back, we all arrived early at the BuzzFarmers office – a cosmic occurrence in and of itself – to find a mysterious package sitting at our […]
Ask Chad: Email Newsletter Best Practices
“Ask Chad” is our new series based on a composite character developed from every interaction we’ve had with “those” kinds of marketers. We decided to name him Chad Wyndemere, from Wyn-Win Marketing. You know this guy – you know you do. Hey, Chad – I’m curious to hear your company’s take on email newsletter best practices. […]
Small but Strong: The Benefits of Supporting Local Business
Do you shop locally? We do. You’ll notice in various posts on our blog that shopping local and supporting small local businesses is important to us. Back in March, Amanda and Patrick walked into our new office in the Hope Artiste Village in Pawtucket, R.I., with a blank canvas. The floors were rugged with history of the […]
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